What Google Analytics's terms say

D privacy grade · marketingplatform.google.com · Tech & telecom

Google Analytics's terms of service and privacy policy have 22 rated points: 0 serious, 9 bad, 9 worth knowing and 4 good. 19 apply whenever you use the site, signed in or not; 3 only once you have an account.

I have a Google Analytics account I only visit it Adds Google Analytics to your list and compares it with the other sites you use.

Signed in or not

Whenever you use Google Analytics

Bad 9

Any liability on behalf of the service is only limited to the fees you paid as a user

Any liability on behalf of the service is only limited to $500
Where it says this ↗
Location data may be collected, used and/or shared

This service may collect, use, and share location data
Where it says this ↗
Referring and/or exit pages are tracked

This service tracks which web page referred you to it
Where it says this ↗
Information is gathered about you through third parties
Where it says this ↗
You are tracked via web beacons, tracking pixels, browser fingerprinting, and/or device fingerprinting
Where it says this ↗
Terms may be changed any time at their discretion, without notice to you

Their notice is only located in the page of the terms, and no further notice is given to the user.
Where it says this ↗
Instead of asking directly, this Service will assume your consent to changes of terms merely from your usage

Instead of asking directly, this Service will assume your consent merely from your usage.
Where it says this ↗
You may be tracked on other websites

This service tracks you on other websites
Where it says this ↗
Your profile is combined across various products
Where it says this ↗

Worth knowing 7

This service does not guarantee that it or the products obtained through it meet your expectations or requirements
Where it says this ↗
The service assumes no liability for any damages the user incurs

This service assumes no liability for any losses or damages resulting from any matter relating to the service
Where it says this ↗
This service gives your personal data to third parties involved in its operation
Where it says this ↗
Invalidity of any portion of the Terms of Service does not entail invalidity of its remainder
Where it says this ↗
Your IP address is collected, which can be used to view your approximate location
Where it says this ↗
You agree to defend, indemnify, and hold the service harmless in case of a claim related to your use of the service
Where it says this ↗
The court of law governing the terms is in location X

The court of law governing the terms is in Santa Clara County, California
Where it says this ↗

Good 3

You can opt out of targeted advertising
Where it says this ↗
Information is provided about what kind of personal information is collected

Details are provided about what kind of information they collect
Where it says this ↗
The court of law governing the terms is in a jurisdiction that is friendlier to user privacy protection

The court of law governing the terms is in a jurisdiction that is friendlier to user privacy protection.
Where it says this ↗

With an account

If you have a Google Analytics account

Worth knowing 2

You must report to the service any unauthorized use of your account or any breach of security
Where it says this ↗
You must create an account to use this service
Where it says this ↗

Good 1

You have the right to leave this service at any time
Where it says this ↗

The documents

Ratings by ToS;DR volunteers; they can lag behind the current terms. Not legal advice.