What ITV's terms say
ITV's terms of service and privacy policy have 8 rated points: 0 serious, 3 bad, 3 worth knowing and 2 good. 8 apply whenever you use the site, signed in or not; 0 only once you have an account.
Whenever you use ITV
Bad 3
Your personal data is used to employ targeted third-party advertising
Where it says this ↗Information is gathered about you through third parties
Where it says this ↗Many different types of personal data are collected
Where it says this ↗
Worth knowing 3
There is a date of the last update of the agreements
Where it says this ↗This service gives your personal data to third parties involved in its operation
Where it says this ↗Your personal data may be aggregated into statistics
Your personal data is aggregated into statistics
Where it says this ↗
Good 2
You can opt out of targeted advertising
Where it says this ↗The service claims to be GDPR compliant for European users
Where it says this ↗
If you have a ITV account
No account-only points rated.
The documents
Ratings by ToS;DR volunteers; they can lag behind the current terms. Not legal advice.